Business Sutra: A Very Indian Approach to Management

Business Sutra: A Very Indian Approach to Management by Devdutt Pattanaik

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Authors: Devdutt Pattanaik
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run such an enterprise. All he needs is some money and the support of local authorities. He will need to charm a few people for capital, seek favours from others and force his way to realize his dream. His boss will not be supportive but if he gets the backing of the local don, no one can stop him. The police may harass him, but even they need tea. Mandeep is a vasudev, unafraid of a fight, determined to create the pot that will harness Lakshmi.

Decisions
Key to the yagna is the decision: the willingness to pour svaha into the fire. Once poured, it cannot be pulled back. Not everyone takes decisions. Few want to be responsible for the escalating cost and the unpredictable consequences of an investment. Humans are the only living creatures who can, and do, outsource decision-making.

He who takes a call is a karta
    In the epic Ramayan, Sita finds herself in a predicament. She is alone in the middle of the forest. Her husband, Ram, and brother-in-law, Lakshman, are away on a hunt. A line has been drawn around her hut. She has been told very clearly that only within the line do the laws of culture apply; here she is Ram's wife. Outside is nature, where the rules of marriage make no sense; she is just a woman for the taking.
    A hermit standing outside the line asks for some food. She invites him in but he refuses explaining that as she is alone it would be inappropriate for him to enter. She stretches her hand over the line and offers him food. This annoys the hermit. He demands she step outside and feed him properly.
    Must she or must she not? If she does step out, she brings her family honour by being a good host, but she takes a huge risk as she makes herself vulnerable. If she does not, she protects herself but condemns a hermit to hunger. What matters more: hospitality or security?
    Sita steps out.
    Had she obeyed her husband without any thought, she would have been the karya-karta, or the obedient follower, and he the karta, or the responsible leader. But the instructions were given to her in a context very different from the one she encountered; there was no hungry hermit then. Now a hungry hermit stood outside the hut; would Ram have allowed a hermit to starve to secure his wife?
    Sita chooses to take a call. She is not obliged to, yet she takes the responsibility upon herself. That proactivity transforms her into a karta, a doer, regardless of the fact that her decision did not serve her well. The hermit turns out to be the rakshasa-king, Ravan, who abducts her.
    To build a business, we need decision-makers and decision-followers. He who takes decisions is the karta. He who follows decisions is called a karya-karta.

After the interview, Mahmood asks Rajiv, the head of his human resource department, to stay back. They are about to select the Chief Operating Officer for the telecom division of the business. Mahmood is anxious. It is a huge risk, hiring a foreigner with no experience of India. To retain him, they have to assure him a golden parachute: compensation should the company terminate the contract before the stipulated three years. But Hugh, who has been selected, has knowledge the company desperately needs. "Will it work?" Mahmood asks. Rajiv keeps quiet. There are no guarantees. Only time will tell. Ultimately, the boss has to decide. Rajiv will diligently obey. Mahmood is the karta and Rajiv is the karya-karta.

Every one is a potential karta
    The mind of every human being can be compared to the mythic serpent Adi-Ananta-Sesha whose name translated literally means One-Infinity-Zero. Narayan sleeps in the coils of this serpent. Vishnu sits on it. Sesha, the coiled hoodless state, is like a dormant mind that does not think or take a decision. Ananta, the state with infinite unfurled hoods, is like a mind full of ideas. Adi, the state with a single hood, is like a focused mind, ready to strike; this is the mind of the karta.
    Animals take decisions all the time. Only humans have the option not to take decisions. We

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